{"id":13906,"date":"2023-09-21T09:48:57","date_gmt":"2023-09-21T09:48:57","guid":{"rendered":"https:\/\/www.esgtoday.com\/?p=13906"},"modified":"2023-09-21T09:48:58","modified_gmt":"2023-09-21T09:48:58","slug":"eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims","status":"publish","type":"post","link":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/","title":{"rendered":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-13906\" data-postid=\"13906\" class=\"themify_builder_content themify_builder_content-13906 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Lawmakers at the European Parliament and EU Council announced that they have reached a provisional agreement on new rules aimed at protecting consumers from misleading sustainability claims and greenwashing practices, including bans on unverified generic environmental claims and those based on emissions offsetting schemes.<\/p>\n\n\n\n<p>The agreement follows the release in March 2022 by the EU Commission of a set of proposals to amend the EU\u2019s existing rules aimed at protecting consumers from unfair commercial practices such as untruthful or aggressive advertising and providing consumers with information on products, to include considerations relating to the green transition. A recent study by the Commission found that more than half of green claims by companies in the EU were vague or misleading, and 40% were completely unsubstantiated.<\/p>\n\n\n\n<p>Alberto Garz\u00f3n Espinosa, Acting Spanish Minister for Consumer Affairs, said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote\">\n<p>\u201cCitizens are suffering the consequences of climate change and want to be part of the solution. With the compromise reached today consumers will have the necessary information to make the right green choices and will be better protected against green washing, social washing and other unfair commercial practices. This is essential to allow them to play an active role in the common struggle for a greener and fairer Europe.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Under the new agreement, the EU\u2019s rules will be updated to ban generic environmental claims such as \u201cenvironmentally friendly\u201d or \u201cclimate neutral,\u201d unless proof of \u201crecognised excellent environmental performance\u201d is provided, along with claims that a product has a positive or reduced impact on the environment based on emissions offsetting. The new rules also prohibit the use of sustainability labels that are not based on approved certification schemes, and also includes rules addressing early obsolescence.<\/p>\n\n\n\n<p>EU Parliament rapporteur Biljana Borzan said that with the new rules, lawmakers are \u201cclearing the chaos of environmental claims, which will now have to be substantiated, and claims based on emissions offsetting will be banned.\u201d<\/p>\n\n\n\n<p>Following the provisional agreement, the new rules will advance for formal endorsement and adoption by the Council and Parliament.<\/p><span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Lawmakers at the European Parliament and EU Council announced that they have reached a provisional agreement on new rules aimed at protecting consumers from misleading sustainability claims and greenwashing practices, including bans on unverified generic environmental claims and those based on emissions offsetting schemes. The agreement follows the release in March 2022 by the EU [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13907,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[31],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today\" \/>\n<meta property=\"og:description\" content=\"Lawmakers at the European Parliament and EU Council announced that they have reached a provisional agreement on new rules aimed at protecting consumers from misleading sustainability claims and greenwashing practices, including bans on unverified generic environmental claims and those based on emissions offsetting schemes. The agreement follows the release in March 2022 by the EU [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\" \/>\n<meta property=\"og:site_name\" content=\"ESG Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESGToday\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-21T09:48:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-21T09:48:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/09\/EU-flags.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Segal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EsgToday\" \/>\n<meta name=\"twitter:site\" content=\"@EsgToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Segal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\"},\"author\":{\"name\":\"Mark Segal\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01\"},\"headline\":\"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims\",\"datePublished\":\"2023-09-21T09:48:57+00:00\",\"dateModified\":\"2023-09-21T09:48:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\"},\"wordCount\":343,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esgtoday.com\/#organization\"},\"articleSection\":[\"Government\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\",\"url\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\",\"name\":\"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.esgtoday.com\/#website\"},\"datePublished\":\"2023-09-21T09:48:57+00:00\",\"dateModified\":\"2023-09-21T09:48:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esgtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esgtoday.com\/#website\",\"url\":\"https:\/\/www.esgtoday.com\/\",\"name\":\"ESG Today\",\"description\":\"ESG investing news, analysis, research and information\",\"publisher\":{\"@id\":\"https:\/\/www.esgtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esgtoday.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esgtoday.com\/#organization\",\"name\":\"ESG Today\",\"url\":\"https:\/\/www.esgtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png\",\"contentUrl\":\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png\",\"width\":618,\"height\":350,\"caption\":\"ESG Today\"},\"image\":{\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ESGToday\/\",\"https:\/\/twitter.com\/EsgToday\",\"https:\/\/www.linkedin.com\/company\/esg-today\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01\",\"name\":\"Mark Segal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g\",\"caption\":\"Mark Segal\"},\"description\":\"Mark founded ESG Today following a 20 year career in investment management and research. Prior to founding ESG Today, Mark worked at Delaney Capital Management (DCM) in Toronto, Canada, most recently as the firm\u2019s head of U.S. equities. While at DCM, Mark was part of the firm\u2019s ESG team, responsible for evaluating and tracking the sustainability factors impacting portfolio companies, and assessing the suitability of companies for portfolio inclusion. Mark also spent several years in the sell-side research industry, covering the technology and services sectors. Mark holds an MBA from Columbia University in New York, a BBA from the Schulich School of Business at York University in Toronto, and is a CFA charterholder.\",\"url\":\"https:\/\/www.esgtoday.com\/author\/mo-segal9\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/","og_locale":"en_US","og_type":"article","og_title":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today","og_description":"Lawmakers at the European Parliament and EU Council announced that they have reached a provisional agreement on new rules aimed at protecting consumers from misleading sustainability claims and greenwashing practices, including bans on unverified generic environmental claims and those based on emissions offsetting schemes. The agreement follows the release in March 2022 by the EU [&hellip;]","og_url":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/","og_site_name":"ESG Today","article_publisher":"https:\/\/www.facebook.com\/ESGToday\/","article_published_time":"2023-09-21T09:48:57+00:00","article_modified_time":"2023-09-21T09:48:58+00:00","og_image":[{"width":1024,"height":768,"url":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/09\/EU-flags.jpg","type":"image\/jpeg"}],"author":"Mark Segal","twitter_card":"summary_large_image","twitter_creator":"@EsgToday","twitter_site":"@EsgToday","twitter_misc":{"Written by":"Mark Segal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#article","isPartOf":{"@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/"},"author":{"name":"Mark Segal","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01"},"headline":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims","datePublished":"2023-09-21T09:48:57+00:00","dateModified":"2023-09-21T09:48:58+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/"},"wordCount":343,"commentCount":0,"publisher":{"@id":"https:\/\/www.esgtoday.com\/#organization"},"articleSection":["Government"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/","url":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/","name":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims - ESG Today","isPartOf":{"@id":"https:\/\/www.esgtoday.com\/#website"},"datePublished":"2023-09-21T09:48:57+00:00","dateModified":"2023-09-21T09:48:58+00:00","breadcrumb":{"@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esgtoday.com\/eu-lawmakers-ban-generic-and-emissions-offsetting-based-green-product-claims\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esgtoday.com\/"},{"@type":"ListItem","position":2,"name":"EU Lawmakers Ban Generic and Emissions Offsetting-Based Green Product Claims"}]},{"@type":"WebSite","@id":"https:\/\/www.esgtoday.com\/#website","url":"https:\/\/www.esgtoday.com\/","name":"ESG Today","description":"ESG investing news, analysis, research and information","publisher":{"@id":"https:\/\/www.esgtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esgtoday.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esgtoday.com\/#organization","name":"ESG Today","url":"https:\/\/www.esgtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png","contentUrl":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png","width":618,"height":350,"caption":"ESG Today"},"image":{"@id":"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ESGToday\/","https:\/\/twitter.com\/EsgToday","https:\/\/www.linkedin.com\/company\/esg-today\/"]},{"@type":"Person","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01","name":"Mark Segal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g","caption":"Mark Segal"},"description":"Mark founded ESG Today following a 20 year career in investment management and research. Prior to founding ESG Today, Mark worked at Delaney Capital Management (DCM) in Toronto, Canada, most recently as the firm\u2019s head of U.S. equities. While at DCM, Mark was part of the firm\u2019s ESG team, responsible for evaluating and tracking the sustainability factors impacting portfolio companies, and assessing the suitability of companies for portfolio inclusion. Mark also spent several years in the sell-side research industry, covering the technology and services sectors. Mark holds an MBA from Columbia University in New York, a BBA from the Schulich School of Business at York University in Toronto, and is a CFA charterholder.","url":"https:\/\/www.esgtoday.com\/author\/mo-segal9\/"}]}},"builder_content":"","_links":{"self":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts\/13906"}],"collection":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/comments?post=13906"}],"version-history":[{"count":0,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts\/13906\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/media\/13907"}],"wp:attachment":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/media?parent=13906"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/categories?post=13906"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/tags?post=13906"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}