Google parent Alphabet announced today that the internet giant has achieved a significant climate milestone, reaching zero lifetime net carbon emissions. Google also announced a \u201cmoonshot\u201d sustainability target, aiming to run the entire business on carbon-free energy by 2030.<\/p>\n\n\n\n
Google reached carbon neutrality in 2007, and has become the world’s largest corporate purchaser of renewable energy. To compensate for carbon emissions produced prior to 2007, the company purchased high-quality carbon offsets. <\/p>\n\n\n\n
The company stated that its next step of running entirely on carbon-free energy makes it the first major company to set this goal. In a blog post introducing the new target, CEO Sundar Pichai outlined the initial steps the company will take towards its new ambition:<\/p>\n\n\n\n
\u201cWe\u2019ll start by working towards 24\/7 carbon-free energy at all of our data centers and campuses around the world. Our data centers power the products and services you\u2019ve come to rely on every day. This will mean every email you send through Gmail, every question you ask Google Search, every YouTube video you watch, and every route you take using Google Maps, is supplied by clean energy every hour of every day.<\/p>
\u201cNot long ago, it was hard to imagine a 24\/7 carbon-free electricity supply\u2014at a simple level, the wind doesn\u2019t always blow, and the sun doesn\u2019t shine at night. But thanks to trends in technology, and with the right government policies, the promise of 24\/7 clean energy will soon be within reach. To get there, Google will invest in approaches that make it possible for us to source reliable carbon-free energy in all locations, at all times of day. We\u2019ll do things like pairing wind and solar power sources together, and increasing our use of battery storage. And we\u2019re working on ways to apply AI to optimize our electricity demand and forecasting.\u201d<\/p><\/blockquote>\n\n\n\n
Pichai also announced other new sustainability goals for the company, including investing in manufacturing regions to enable 5 GW of new carbon-free energy, helping 500 cities reduce their carbon emissions and finding new ways to empower 1 billion people through our products. The company anticipates these efforts will result in reductions of 1 gigaton of carbon emissions annually by 2030. The company is also introducing a number of initiatives to help partners and organizations reduce their carbon usage and remove carbon from the atmosphere.<\/p>\n\n
\n <\/div>\n\n<\/span>","protected":false},"excerpt":{"rendered":"Google parent Alphabet announced today that the internet giant has achieved a significant climate milestone, reaching zero lifetime net carbon emissions. Google also announced a \u201cmoonshot\u201d sustainability target, aiming to run the entire business on carbon-free energy by 2030. Google reached carbon neutrality in 2007, and has become the world’s largest corporate purchaser of renewable […]<\/p>\n","protected":false},"author":2,"featured_media":2081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[6,36,12],"tags":[],"acf":[],"yoast_head":"\n
Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today\" \/>\n<meta property=\"og:description\" content=\"Google parent Alphabet announced today that the internet giant has achieved a significant climate milestone, reaching zero lifetime net carbon emissions. Google also announced a \u201cmoonshot\u201d sustainability target, aiming to run the entire business on carbon-free energy by 2030. Google reached carbon neutrality in 2007, and has become the world’s largest corporate purchaser of renewable […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\" \/>\n<meta property=\"og:site_name\" content=\"ESG Today\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ESGToday\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T10:56:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-24T12:46:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2020\/09\/Google-carbon-free.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"857\" \/>\n\t<meta property=\"og:image:height\" content=\"399\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mark Segal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EsgToday\" \/>\n<meta name=\"twitter:site\" content=\"@EsgToday\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Segal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\"},\"author\":{\"name\":\"Mark Segal\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01\"},\"headline\":\"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy\",\"datePublished\":\"2020-09-14T10:56:51+00:00\",\"dateModified\":\"2020-12-24T12:46:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\"},\"wordCount\":392,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.esgtoday.com\/#organization\"},\"articleSection\":[\"Companies\",\"Energy Transition\",\"Environment\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\",\"url\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\",\"name\":\"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today\",\"isPartOf\":{\"@id\":\"https:\/\/www.esgtoday.com\/#website\"},\"datePublished\":\"2020-09-14T10:56:51+00:00\",\"dateModified\":\"2020-12-24T12:46:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.esgtoday.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.esgtoday.com\/#website\",\"url\":\"https:\/\/www.esgtoday.com\/\",\"name\":\"ESG Today\",\"description\":\"ESG investing news, analysis, research and information\",\"publisher\":{\"@id\":\"https:\/\/www.esgtoday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.esgtoday.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.esgtoday.com\/#organization\",\"name\":\"ESG Today\",\"url\":\"https:\/\/www.esgtoday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png\",\"contentUrl\":\"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png\",\"width\":618,\"height\":350,\"caption\":\"ESG Today\"},\"image\":{\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ESGToday\/\",\"https:\/\/twitter.com\/EsgToday\",\"https:\/\/www.linkedin.com\/company\/esg-today\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01\",\"name\":\"Mark Segal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.esgtoday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g\",\"caption\":\"Mark Segal\"},\"description\":\"Mark founded ESG Today following a 20 year career in investment management and research. Prior to founding ESG Today, Mark worked at Delaney Capital Management (DCM) in Toronto, Canada, most recently as the firm\u2019s head of U.S. equities. While at DCM, Mark was part of the firm\u2019s ESG team, responsible for evaluating and tracking the sustainability factors impacting portfolio companies, and assessing the suitability of companies for portfolio inclusion. Mark also spent several years in the sell-side research industry, covering the technology and services sectors. Mark holds an MBA from Columbia University in New York, a BBA from the Schulich School of Business at York University in Toronto, and is a CFA charterholder.\",\"url\":\"https:\/\/www.esgtoday.com\/author\/mo-segal9\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/","og_locale":"en_US","og_type":"article","og_title":"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today","og_description":"Google parent Alphabet announced today that the internet giant has achieved a significant climate milestone, reaching zero lifetime net carbon emissions. Google also announced a \u201cmoonshot\u201d sustainability target, aiming to run the entire business on carbon-free energy by 2030. Google reached carbon neutrality in 2007, and has become the world’s largest corporate purchaser of renewable […]","og_url":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/","og_site_name":"ESG Today","article_publisher":"https:\/\/www.facebook.com\/ESGToday\/","article_published_time":"2020-09-14T10:56:51+00:00","article_modified_time":"2020-12-24T12:46:36+00:00","og_image":[{"width":857,"height":399,"url":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2020\/09\/Google-carbon-free.jpg","type":"image\/jpeg"}],"author":"Mark Segal","twitter_card":"summary_large_image","twitter_creator":"@EsgToday","twitter_site":"@EsgToday","twitter_misc":{"Written by":"Mark Segal","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#article","isPartOf":{"@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/"},"author":{"name":"Mark Segal","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01"},"headline":"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy","datePublished":"2020-09-14T10:56:51+00:00","dateModified":"2020-12-24T12:46:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/"},"wordCount":392,"commentCount":0,"publisher":{"@id":"https:\/\/www.esgtoday.com\/#organization"},"articleSection":["Companies","Energy Transition","Environment"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/","url":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/","name":"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy - ESG Today","isPartOf":{"@id":"https:\/\/www.esgtoday.com\/#website"},"datePublished":"2020-09-14T10:56:51+00:00","dateModified":"2020-12-24T12:46:36+00:00","breadcrumb":{"@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.esgtoday.com\/google-achieves-zero-lifetime-net-carbon-footprint-now-aiming-for-100-carbon-free-energy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.esgtoday.com\/"},{"@type":"ListItem","position":2,"name":"Google Achieves Zero Lifetime Net Carbon Footprint, Now Aiming for 100% Carbon-Free Energy"}]},{"@type":"WebSite","@id":"https:\/\/www.esgtoday.com\/#website","url":"https:\/\/www.esgtoday.com\/","name":"ESG Today","description":"ESG investing news, analysis, research and information","publisher":{"@id":"https:\/\/www.esgtoday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.esgtoday.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.esgtoday.com\/#organization","name":"ESG Today","url":"https:\/\/www.esgtoday.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png","contentUrl":"https:\/\/www.esgtoday.com\/wp-content\/uploads\/2023\/05\/ESG-Today-Logo.png","width":618,"height":350,"caption":"ESG Today"},"image":{"@id":"https:\/\/www.esgtoday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ESGToday\/","https:\/\/twitter.com\/EsgToday","https:\/\/www.linkedin.com\/company\/esg-today\/"]},{"@type":"Person","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/cca7a2b05e3a06d096e5740fb1433a01","name":"Mark Segal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.esgtoday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/68fbfd7923e36d210feb00a7621096af?s=96&d=mm&r=g","caption":"Mark Segal"},"description":"Mark founded ESG Today following a 20 year career in investment management and research. Prior to founding ESG Today, Mark worked at Delaney Capital Management (DCM) in Toronto, Canada, most recently as the firm\u2019s head of U.S. equities. While at DCM, Mark was part of the firm\u2019s ESG team, responsible for evaluating and tracking the sustainability factors impacting portfolio companies, and assessing the suitability of companies for portfolio inclusion. Mark also spent several years in the sell-side research industry, covering the technology and services sectors. Mark holds an MBA from Columbia University in New York, a BBA from the Schulich School of Business at York University in Toronto, and is a CFA charterholder.","url":"https:\/\/www.esgtoday.com\/author\/mo-segal9\/"}]}},"builder_content":"","_links":{"self":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts\/2080"}],"collection":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/comments?post=2080"}],"version-history":[{"count":0,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/posts\/2080\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/media\/2081"}],"wp:attachment":[{"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/media?parent=2080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/categories?post=2080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.esgtoday.com\/wp-json\/wp\/v2\/tags?post=2080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}